Concept generation from scratch
Set parameters for Formula Lab, both consumer and format are required.
The primary ingredient your formula will be built around. Concepts will feature this ingredient.
Who is this product for? This shapes the positioning, ingredient emphasis, and messaging of the generated concepts.
What physical form should the product take? The form factor that generated concepts will target.
Primary flavor family. Drives the acid, sweetness, and pairing rules of the concept.
Sets sugar / caffeine ceilings, adaptogen policy, and ingredient-count band for the generated concepts.
Free text positioning hint that narrows the concept's tone or channel.
Default keeps every pairing inside the Verified Pairing Graph. Novel allows pairings outside the graph for more adventurous concepts.
Set pricing and margin goals. Ingredient costs will be constrained to hit these targets.
Select a Hero Ingredient, Flavor, Target Demographic, and Product Format to continue.